Price ranges at a glance (indicative market ranges in Latvia, 2026)
Type of website Price Brochure / business card site €500–€2,000 Company website (5–15 pages) €2,000–€6,000 Web application / platform €8,000–€30,000+ Integration with CRM/ERP +€1,500–€5,000
Below is what you need to know before you talk to a developer.
What determines the price?
Every project has its own variables. Knowing them shows what you pay for and where real savings are possible.
Design: template or custom
A ready-made WordPress template costs €0–€300, and adapting it another €500–€1,500. You get a working site that looks like many others. Custom design means the designer studies your industry, competitors and audience before the first mock-up, which costs €1,500–€5,000 for design alone. It is justified in a premium segment, or where the visual image directly affects sales.
Technology: WordPress or custom
WordPress suits most companies with standard requirements: development is quicker, maintenance cheaper, and specialists are easy to find. Laravel or another custom stack is needed for specific logic such as a booking system, a customer portal with login, or two-way data exchange with production software. WordPress plugins cannot solve that cleanly, and attempts end in a system nobody can maintain.
Number of pages and functions
A five-page site and a thirty-page site with a filterable portfolio, several languages and a booking calendar are different levels of complexity. More functions mean more development hours.
Integrations
Connecting a site to accounting software, a CRM or a warehouse system is separate work. A simple contact-form-to-CRM link can cost €500–€1,000. A full two-way ERP integration is €3,000–€5,000 or more, depending on the quality of the other system’s API documentation.
Content: text, photos, video
The developer builds structure and code; texts and images are usually the client’s job, and often the weakest link. A professional copywriter adds €500–€2,000, a photo session €300–€800. Plan for this early.
Maintenance after launch
Security updates, backups, SSL certificate and content changes are regular work. Plan €50–€200 per month, depending on size and how often content changes.
Template or custom: how to choose
For most small and medium businesses a template is enough. That is a sensible decision, not a compromise.
A template works if:
- the site’s purpose is to inform: opening hours, services, contacts
- the budget is up to €3,000
- no specific functionality is needed
- you plan to update content yourself
You need a custom build if:
- you have business logic that plugins cannot handle
- design is a competitive advantage in your sector
- you need integrations with existing systems
- the site is itself the product, not just a business card
A common path: start with a well-built WordPress site for €2,500–€4,000, then move to a custom solution two years later when the business has grown. There is no point paying for complexity you do not need yet.
Common mistakes when choosing a developer
- Choosing the cheapest offer without analysis. €500 for a “complete website” usually means a template with minimal adaptation, no SEO basics and no mobile testing. A year later you pay someone else to fix it.
- No clear specification. “I want a good website” is not a brief. Without defined requirements every developer understands them differently, and you get surprises in time and budget.
- Ignoring the mobile version. Ask to see it on a real phone before approving the project, not just a screenshot. For the details, read how to check your mobile readiness.
- Leaving SEO until later. Adding it to a finished site is harder and more expensive. Ask how the URL structure will be built, whether meta tags will be set, and how fast the home page will load. Vague answers are a warning sign.
- Delivering content “after launch”. A site cannot launch without content. If texts and images are late, the whole project is late.
Preparing for development: five steps
- State the goal. Calls, a portfolio, online sales? Each goal has its own structure.
- Define the audience. Who is your customer, and what do they ask before deciding?
- Collect content. Logo, photos, texts, or at least their structure. The more you hand over ready, the cheaper and faster the build.
- Gather examples. Three to five sites you like, in Latvia or abroad, give any designer a concrete task.
- Set a realistic budget and say it openly. Ask the developer what can be built for €X. It works better than hiding the figure and getting proposals that do not fit.
Want to know what your project will cost?
A website price is not a catalogue number; it depends on your requirements. FSM Studio has built sites for Baltic and Nordic companies in production, services and trade since 2006. We offer a free 30-minute consultation to review your goals and requirements.
Book a consultation. Or see our web development service.
