Journal
Notes from the studio.
Answers to the questions business owners and managers ask: websites, online stores, CRM and AI.
Your Customers Are on Hold. They Shouldn't Be.
DeskVoice is a cloud AI voice assistant that answers inbound calls, runs outbound campaigns, and handles website visitors 24/7 — with no hold queues, no shift schedules, and live-agent handoff when it matters. Built by FSM Studio, hosted in the EU.Read the article →All articles
AI Coding Tools in 2026: What They Mean for Your Project
If you've commissioned a web project recently, your developer has almost certainly used an AI coding tool. Here's what's actually going on — the three types of tools, what they do, and what it means for your timeline and budget.
Latvia Is Giving Businesses Up to €10,000 to Go Digital — Here's How to Get It
Latvia allocated over €27 million for business digitalization grants — up to €10,000 per company, administered by LIAA. If you've been putting off building a website, CRM, or e-commerce platform because of cost, this changes the math.
Core Web Vitals and Revenue: How Page Speed Affects Sales
A slow page loses visitors before they see your offer. What Core Web Vitals measure, what the evidence says about sales, and three free checks to run today.
B2B Content Strategy: Write for Buyers, Not Just Readers
Most B2B blogs bring traffic but no enquiries. A framework that starts from the buyer's journey, picks topics from customer questions and measures leads.
Website Redesign Without Losing SEO: When, and How to Migrate Safely
A redesign is the most requested project and the riskiest: a badly handled migration can wipe out your traffic for months. When it is justified and a safe checklist.
SEO or Google Ads for B2B in Latvia: What Works and When
Entering the Latvian B2B market: use Google Ads for speed and testing, SEO for lasting presence. How to split the roles when the sales cycle takes months.
SEO in Latvia: Why Latvian-Language Content Matters for Foreign Companies
Latvia has fewer than two million people and three search languages. A foreign company that skips Latvian content leaves a less contested part of the market empty.
AI Chatbot for Your Website: What It Really Does for a Business
A website chatbot works well on repetitive questions, lead qualification and bookings, and badly on complex advice and complaints. Where it pays off and where it does not.
B2B E-commerce in the Baltics: How Wholesalers Go Online
B2B e-commerce is not a simple shop. Wholesalers need a working tool: customer prices, credit limits, minimum orders and a live link to the ERP.
WordPress: Five Signs Your Website Needs a Rebuild
WordPress runs around 43% of the web, yet many of those sites underperform. Five signs that it is time to change the platform, and what to do about each.
When HubSpot Costs More Than It Is Worth: The Real Numbers
HubSpot Sales Hub Professional for five users costs about $16,000 over three years at list price, and the data sits with the vendor. When a custom CRM pays back sooner.
70% of Shoppers Abandon Their Cart: What Actually Helps
About seven in ten carts are abandoned. Many shoppers were only browsing, but the rest left for reasons you can fix. Real causes and practical fixes.